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Ashmita Mazumder is an experienced professional currently serving as an Engagement Manager at IQVIA since July 2023, where leadership in research and consulting projects in global markets is a key focus. Prior to this role, Ashmita worked at Amazon as a UX Researcher from December 2021 to March 2023, leading UX research for Amazon Pay and collaborating with various teams to enhance user-centred experiences. Ashmita's tenure at NielsenIQ spanned from August 2014 to November 2021, holding roles from Associate Director to Senior Executive within Consumer Insights, and included leadership of qualitative research initiatives across multiple verticals in India. Earlier experience includes a position as a Research Executive at Lumiere Business Solutions, where Ashmita contributed to both qualitative and quantitative research efforts and drove the adoption of business intelligence tools. Ashmita began a career with a summer internship at Indian Oil Corporation Limited in 2012, focusing on supply chain automation. Educational qualifications include a PGDM in Information Technology/Systems from ITM Group of Institutions and a Bachelor of Engineering in Computer from Pune University.