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Alison Duffy is an accomplished marketing professional with extensive experience in leading marketing and communications strategies across various industries. Currently, Alison serves as the Chief Marketing Officer and Group Head of Marketing and Communications at IQ-EQ, a prominent investor services group, following the rebranding from First Names Group. Prior experience includes key roles at First Names Group, Irish Bank Resolution Corporation Limited, Irish Nationwide Building Society, and Bank of Scotland (Ireland), demonstrating expertise in brand marketing, public relations, internal communications, and crisis management. Alison has a strong educational background, holding multiple diplomas and a master's degree in digital marketing from the Digital Marketing Institute, as well as a BA in English and History from University College Dublin.