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Nikki Russo is an experienced marketing professional specializing in email and SMS channel strategy. Currently serving as LCM Manager for Ipsy Commerce since April 2022, Nikki leads marketing strategies for online commerce programs targeting over two million members and former members. Previous roles include Sr. Email Marketing Manager at Universal Yums, where complex customer segmentation strategies were developed for subscription-based marketing, and Email Marketing Manager at On Campus Marketing, where Nikki oversaw the growth of the SMS channel. Nikki's diverse experience also includes positions in e-commerce marketing at Fiskars Group, fitness marketing at Orangetheory Fitness, and various marketing and creative consulting roles. Nikki holds a Bachelor's Degree in Journalism and Media Studies from Rutgers University.