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Adnan Baharum is an experienced professional in business development and management, currently serving as the Commercial Director at Ipsos Strategy3 since October 2021. Previously, Adnan held the position of Director of Business Development at Innovation Associates Consulting, where customized client solutions were a focus. Adnan also served as Principal for Public Sector at Strategy Plus Framework Sdn Bhd, specializing in economic and financial frameworks. With significant roles at Frost & Sullivan as Vice President and Director of Business Development, as well as a Senior Vice President position at the Malaysian Bioeconomy Development Corporation, Adnan has a strong background in strategic management and market access, including experience at Pfizer and Pharmaniaga Berhad. Adnan holds a Bachelor of Business Administration in Marketing from Universiti Teknologi MARA.