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Salim Arroum has extensive experience in CRM and advanced analytics, currently serving as the Head of Global CRM & Advanced Analytics at Ipsen since July 2010. Salim's responsibilities include overseeing overall CRM activities across affiliates and ensuring the development of harmonized processes aligned with corporate strategy. Prior roles at Ipsen include CRM Strategic Planning Director and Commercial Excellence Manager, along with experience as an Operations Project Manager and Business Intelligence Project Manager, focusing on CRM and document management implementations and data reporting. Before Ipsen, Salim worked as an Integration Consultant at Cegedim Relationship Management, supporting worldwide CRM deployments for major clients. Earlier career experience includes serving as a Database Manager at Akka Technologies. Salim holds a Master in Electrochimie Moléculaire from Chimie ParisTech - PSL and an engineering degree in Metallurgy from Ecole Nationale Polytechnique.