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Heather Balov is an experienced media operations professional with a proven track record in client management and strategy development. Currently serving as Director of Client Operations at IPG Mediabrands since January 2025, Heather previously held key roles at Initiative and PHD, where contributions included leading global media processes for Prime Video and managing client relationships for major brands like Carnival Corporation. With experience in media planning at leading agencies such as Carat USA and Haworth Marketing + Media, Heather excels in developing innovative strategies and optimizing workflows, supported by advanced educational credentials in marketing communications and advertising.