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As Mediabrands’ Global Chief Content Officer, Brendan is responsible for networking and consolidating Mediabrands’ suite of creative and media capabilities around the world. Brendan’s role includes overseeing the launch of a global content division as well as managing short- and long-form Original, Branded, Performance and Campaign content opportunities across Mediabrands internationally. Brendan is also Global President of TRAVERSE32, Mediabrands’ new development and production studio where he runs development, acquisitions, and distribution of original narrative and unscripted content.Previously, Brendan spent 14 years as Founder and Head of Mediabrands’ UM Studios where he pioneered a new model of brand-funded original entertainment. His recent projects under the UM banner include the multi-award-winning IFC Films’ Dear Santa, which Gaul produced for USPS; the 2018 feature, 5B, co-directed by Academy-Award nominee Dan Krauss and Oscar winner Paul Haggis which won the Entertainment Lions Grand Prix and is now part of MOMA’s Permanent Collection, distributed by RYOT/Verizon; and OSO.