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Elizabeth (Betsy) Danforth Richey, MPH, PhD, is the Senior Director of Data and Technology at the Iowa Primary Care Association since May 2022, previously serving as Team Leader for Health Services Performance Management Optimization and Reporting at Wellmark Blue Cross and Blue Shield. With a robust background in public health, Richey was the Director of Data Management & Health Equity at the Iowa Department of Public Health, where responsibilities included statewide data management and health equity initiatives. Academic roles include Adjunct Faculty at Drake University and various instructive positions at the University of South Florida. Educational qualifications include a PhD in Applied Biocultural Anthropology, an MPH in Global Health Practice, and a Graduate Certificate in Health Policy and Programs, all from the University of South Florida, alongside a BS in Anthropology from Iowa State University.