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At Invicara, Marty works with clients to understand their needs and challenges, and then translates that knowledge into strategies for technology solutions and, ultimately, successful projects and compelling stories. As the vice president of product management and marketing, he focuses on helping clients drive both business value and sustainability with Digital Twin solutions for the built environment

Marty has helped bring technology products to market for more than 25 years. Prior to joining Invicara, he served in marketing, product management, and business development roles for a wide range of software companies and founded two consulting firms focused on serving technology companies and their clients.