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Ayat Shukairy is the Co-Founder Managing Partner at Invesp, an online marketing and conversion optimization company where a unique framework is implemented to help businesses increase their online conversion rates. She is also the Co-Author of "Conversion Optimization: The Art and Science of Converting Prospects to Customers," highlighting the principles followed by Invesp for significant improvement in customer conversion rates. Additionally, Ayat is the Co-Founder of Figpii, an all-in-one growth hacking tool. Before her current roles, she worked as an Educator-Business Development at Huda School, where she integrated business concepts into the curriculum for students. Ayat holds a Bachelor of Science degree from Oakland University.