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Thyra studied law at the LMU in Munich, worked at law firm Weil Gotshal Manges LLP, and represented the German state of Baden-Wuerttemberg at the European Union. She also worked at the Max Planck Institute for Innovation and Competition, then satisfied her entrepreneurial urge by establishing the Design Thinking consultancy 10DaysofDesign advising companies on innovation and rapid prototyping. She has also advised leaders on the “future of work”, modern management principles, and best practice through the consultancy New Work Munich.