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Jake Jones is a First Team Performance Analyst at Reading City Football Club, where analysis is focused on leveraging key principles within the team to enhance performance through match coding and highlight creation. In addition, Jake serves as a Football Systems Operator at Hawk-Eye Innovations Ltd, engaging with VAR services and providing support across Premier League and Championship games. Engagement with educational initiatives is evident through roles as an Ambassador for Wiser Academy and a Student Ambassador for Bournemouth University. Jake also promotes high-profile sporting events and has extensive experience in coaching and refereeing at AFC Henley Football Club. Educational background includes a degree in Sport and Exercise Science from Bournemouth University and A-Levels from The Henley College.