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Peter Kock is an experienced professional in the footwear and apparel industry, currently serving as Chief Commercial Officer at Inuheat Group AB since November 2022, where the focus is on innovative wearable tech. Prior to this role, Peter Kock was Partner Business Manager at Nilson Group and CEO at Pax Scandinavia AB, showcasing expertise in developing brands and business models. Previous positions include Owner at Contra Labels Nordic, Vice President Footwear at Brandmart Group, and Brand Manager at Selected Brands Nordic AB, among others. Peter Kock's career began as Sales Representative at Svelani Sport AB, and education includes a degree from the Swedish Maritime Academy.