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Joe Baker is an accomplished communications and public relations professional with extensive experience across various sectors, including sports and technology. Currently serving as Communications Manager for INTERSPORT Group since September 2024, Joe oversees global PR and corporate communications while collaborating with teams in Amsterdam and Bern. Previously, Joe held the position of Senior Global Public Relations Lead at Virtuagym, managing media activities across multiple regions. Joe's diverse background includes roles as Communications Manager at CSM Sport & Entertainment, where Joe handled high-profile sports partnerships, and freelance writing engagements focusing on sports content and industry insights. Educational qualifications include a Master's degree in History from the University of Nottingham.