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Alexander Granz serves as the Head of Product at Audi Business Innovation GmbH, leading product development within the Audi Ecosystem and mobility innovations since January 2014. Previously, Alexander held various leadership roles at Batten & Company, focusing on automotive and financial services, and brings extensive expertise in customer relationship management, brand strategy, and digital marketing. Alexander's early career includes managerial positions at Deutsche Telekom AG and T-Mobile, as well as consulting roles at BBDO and Boston Consulting Group. An educational background includes a diploma in Marketing and Business Administration from the University of Bayreuth, alongside studies at prestigious institutions such as BBDO University and Hyper Island.