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Reichie Bugay is a seasoned Salesforce Business Systems Analyst with extensive experience in CRM architecture and technical analysis within the insurance and automotive sectors. Currently employed at Internet Brands since May 2012, Reichie specializes in the functional architecture and design of the Salesforce platform, particularly in the migration of data from Siebel systems. Prior experience includes roles at Farmers Insurance as an Application Subject Matter Expert, where analysis and system enhancements were key, and as a Technical Lead at 21st Century Insurance Group, overseeing the design and maintenance of Siebel applications. Earlier career stages include contributions at Answer Financial as a Senior Programmer Analyst and various positions at Internet Brands focused on Siebel technical architecture. Reichie holds a BS in Computer Science from De La Salle University.