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Bruce Vasbinder is an accomplished professional with extensive experience in the automotive and engineering industries, currently serving as Director of Medium Duty Segment Marketing and Director of Severe Service Product Marketing at Navistar Inc since September 2008. Responsibilities have included oversight of vehicle content assessment, cost reduction initiatives, and strategic market positioning in collaboration with general managers. Previous roles at Navistar included Chief Engineer for Body Components and Military Products, where key achievements involved leading large teams, managing significant product budgets, and directing specialized engineering efforts. Prior to Navistar, Bruce worked at Alcoa as Plant Engineering and Maintenance Manager, overseeing operational activities and a substantial departmental budget. Bruce holds an MBA in Technology Management from Franklin University and a Bachelor's degree in Mechanical Engineering from Youngstown State University.