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Sam Landers

Head Of Products & Programmes at International Wine & Spirit Research

Sam Landers currently serves as the Head of Products & Programmes at IWSR, a position held since February 2024. Prior to this role, Sam was with Comparison Tech from October 2018 to January 2024, progressing through several key positions including Head of Product, Programme Manager, Partner Success Manager, Partnerships Project Manager, Project Administrator, and Strategy Intern, contributing significantly to product management, partner integration, and strategic initiatives across multiple departments. Earlier experience includes a Strategic Branding Internship at Thomsett&Partners and a Promotional Team Member role at Maastricht University, along with serving as an External Relations Executive for SCOPE | Economics, establishing connections between sponsors and students. Sam holds a Bachelor’s Degree in Economics and Business Economics from Maastricht University and participated in a Bachelor Exchange Semester at Trinity College Dublin.

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