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Luke Tegner currently serves as the Director of Consulting for EMEA & APAC at IWSR Drinks Market Analysis since March 2023, focusing on data-driven insights in the global beverage alcohol market. Prior to this role, Luke was a Strategy & Brand Consultant at Spiritfilled Ltd and held positions at Good Growth and 19nineteen consultancy, specializing in customer insight-driven strategies for brand development. Luke's extensive experience includes over a decade at Berry Bros. & Rudd Ltd, where responsibilities included directing customer data and innovation, as well as leading brand marketing for notable spirits. Previous roles at Berry Bros. & Rudd also encompassed brand director responsibilities for The Glenrothes. Luke's career began with a graduate traineeship at Diageo, following a robust educational background in international marketing and European business administration.