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Cecilia Arocena is an accomplished professional specializing in padel and marketing with extensive experience in event management and brand strategy. Currently, Cecilia owns CeciArocena Padel, enhancing players' experiences in the sport while also serving as Senior Manager of Marketing & Partnerships at XNRGY Club, and as Chief Host of Players for the Finland Padel Open. Additional roles include serving as International FIP Padel Tournament Director and a Tennis lines(wo)man for the International Tennis Federation. Previous positions in leadership include Chief Marketing Officer at PREMIUM INC. and Future City Foundation, along with consulting work through Cecilia Arocena Strategy. Cecilia's educational background includes a Post-Diploma Degree in Multimedia and Graphics.