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Madeleine Sandström is a seasoned professional in customer retention and loyalty management with a diverse background that spans multiple industries. Currently serving as Retention Manager at the International Rescue Committee (RESCUE) Sverige since February 2023, Madeleine focuses on enhancing customer satisfaction and lifetime value. Prior experience includes roles as CRM Manager at Act Svenska kyrkan, where similar initiatives were implemented, and Guest Communication & Interaction Specialist at Scandic Hotels, managing guest communication strategies. Previous positions as Loyalty Manager for Accor in Scandinavia and Finland, along with marketing coordination at Best Western Hotels, highlight expertise in developing and executing loyalty programs and customer journey enhancements. Educational qualifications include degrees in Marketing from Western New England University and Stellenbosch University, complemented by specialized training in Digital Marketing and Change Management.