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Sherif Albasha

Senior Financial Planning And Analysis at International Media Investments

Sherif Albasha is a seasoned finance professional with extensive experience in financial planning and analysis. Currently serving as Senior Financial Planning and Analysis at International Media Investments since January 2022, Sherif leads financial planning, budgeting, and forecasting processes, achieving a 30% improvement in budgeting accuracy. Prior to this role, Sherif worked at Fertiglobe for four years, advancing from Financial Analyst to managing financial planning for a portfolio of 11 entities, enhancing forecasting accuracy by 35% and reducing budget variances by 20%. Sherif's earlier experience includes positions as Cost Analyst & AP Accountant and Financial Accountant at Americana Foods, where responsibilities encompassed financial statement preparation, variance analysis, and general ledger management. Academically, Sherif is pursuing a U.S. CPA certification and holds a Bachelor of Business Administration in Accounting and Finance from United Arab Emirates University.

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