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Sharif Badreddine is an accomplished media and advertising professional with over 26 years of experience. Currently serving as Chief Revenue Officer at International Media Investments since January 2024, Sharif previously held the position of Group Director of Commercial at MBC GROUP from February 2005 to December 2023. During this tenure, Sharif led product innovation initiatives to develop alternative revenue streams and enhance brand engagement across various platforms. Sharif's career began at J. Walter Thompson Worldwide, where a progression from account executive to managing director included contributions to numerous high-profile brands such as Nestle, Unilever, and Ford. Known for expertise in branded content, Sharif has received multiple awards and played a significant role in establishing regional guidelines for brand integration within media content.