Shelly Su, CMP, currently serves as an Event Manager at the International Fresh Produce Association since March 2023. With previous experience as a Senior Conference Manager at Conference Managers and as an Associate Manager of Event Production at CFA Institute, Shelly specializes in leading and producing global live and virtual event experiences. Key responsibilities have included strategic planning, budget analysis, and managing large teams and vendor operations to enhance customer engagement. Shelly’s event expertise is complemented by a diverse background that includes event direction for Barb Wired Event Management and a foundation in research engineering at Barron Associates, Inc. Shelly holds a Master of Science and a Bachelor of Science in Mechanical and Aerospace Engineering from the University of Missouri-Columbia.