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Peter Wilder serves as the Sales and Engagement Manager for Business Development at the International Fresh Produce Association since November 2021, focusing on aligning member needs with the Association's services while driving revenue through sponsorships and advertising. Previously, Peter held the position of Marketing Director at To-Jo Mushrooms from May 2011 to July 2020, overseeing integrated marketing strategies for Retail and Foodservice business units, and directed business development efforts for national accounts. Prior to To-Jo, Peter was the Sponsorship and Advertising Sales Manager at the Produce Marketing Association, enhancing revenue through expanded sales initiatives. With earlier experience as the Director of Business Development for the McDonald's LPGA Championship and in marketing roles at Vail Resorts, Peter brings a robust background in sales, marketing, and business development. Peter holds a BS in Sports Marketing from the University of Massachusetts Amherst.