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Michal Wielgus is the Head of Marketing & Consumer Insights at the International Air Transport Association (IATA) since July 2014, leading global marketing efforts, consumer insights, and market research while managing a team of 15 experts. Previous roles at IATA include Marketing Manager for Airport, Passenger, Cargo, and Security Products & Services, where Michal drove digital marketing transformation and increased organic web traffic significantly. Michal has a diverse background in marketing and communications with experience at CAE, Montreal Gazette, evenko, and educational institutions, also holding a Bachelor's Degree in Commerce from Concordia University.