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Aliza Akhter is a marketing and communications professional currently serving as a Student Success Coach at Arizona State University's University College, where engagement initiatives led to a 30% increase among first-year students. Akhter's experience includes leadership roles in DECA Inc. as President, where innovative social media strategies resulted in significant increases in account engagement. Additional roles at ASU involve mentoring peers, event planning, and contributing to various marketing committees. As an intern across multiple organizations, Aliza has honed skills in content creation, research, and strategic analysis, further complemented by a robust academic foundation in marketing and digital media through the W. P. Carey School of Business and the Walter Cronkite School of Journalism.