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Rachel Twigger is a seasoned marketing professional with extensive experience in content planning, business development, and brand management. Currently serving as the Content Planning and Delivery Lead at IMA-HOME since November 2018, Rachel previously held significant positions at Asda from June 2009 to March 2017, where roles included Senior Change Manager and Senior Marketing Manager. Prior to Asda, Rachel worked at Hallmark Cards as a Senior Category Manager and held various managerial roles at Asda spanning from March 1994 to September 2007. Rachel began their career as a Senior Brand Manager at United Biscuits. Educational credentials include a BA (Hons) in European Business Studies from Middlesex University and a DESEM from L'Ecole Supérieure de Commerce (ESC) Reims.