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Mandip Kaur is an accomplished professional with extensive experience in data planning and customer relationship management. Currently serving as the Lead Data Planner at IMA-HOME from January 2022 to September 2024, Mandip previously held the position of CRM Manager at both FirstGroup plc and The Dining Club Group. Prior roles include Head of CRM at CreativeRace and CRM Planner at Asda. Mandip's marketing expertise was further developed through positions as Online Marketing Executive at WageDayAdvance and UK Mail, as well as Online Marketing Coordinator for the Vertbaudet brand at Redcats. Mandip's career began as an Online Marketing Executive at SMP Security, and academic qualifications include a degree in Business and Management from Aston University and education at Pendeford Business School.