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Raul Barreneche is a seasoned professional in brand strategy and development, currently serving as a Senior Brand Strategist at Pentagram since June 2007. As the owner and principal of r. Ltd. since January 2000, Barreneche specializes in brand strategy and journalism. Contributions as a Contributing Editor to Interior Design and multiple prominent publications, including Architectural Digest and ELLE Décor, highlight expertise in developing feature stories focused on interiors, architecture, design, international travel, and lifestyle. Previous roles include Brand Strategist and Writer for And Partners, Copywriter for Ralph Lauren Home, and Contributing Editor for Travel + Leisure. An educational background in Architecture includes a Bachelor of Architecture degree from Carnegie Mellon University.