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Patrick Kool is a CRO specialist with a background in marketing analysis and retail marketing coordination. He has experience working in various companies such as Intergamma, Bruna BV, and Conclusion. Patrick holds a Master's degree in Corporate Communication from the University of Amsterdam, along with a Bachelor's degree in Communication Science and Business Administration with a specialization in marketing management. Additionally, he has been involved in the field of conversion optimization as a member of the Expert Group at ShoppingTomorrow.