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Urooba Ishtiaq currently serves as Creative Manager at Interflow Communications, overseeing clients such as Greenstar Social Marketing and Alfalah Investments since May 2023. Prior experience includes roles as Creative Strategist at Bullseye DDB, where Urooba executed various activation projects and digital campaigns for notable brands including Unilever and Pfizer. Additional experience encompasses positions as Digital Media Executive at Manhattan Communications, Assistant Marketing Manager at Markcom Pakistan, and Digital Marketing Manager at TechPixls. Urooba holds a Diploma in Strategic Marketing from the Institute of Business Administration and completed matriculation in Science at Sultan Mohamed Shah Aga Khan School.