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Robin Kenyon is an experienced professional in digital analytics and conversion rate optimization (CRO), currently serving as the CRO Manager at interactive investor since July 2015. In this role, responsibilities include providing insights and recommendations to support marketing and development strategies while embedding CRO within the organizational culture. Prior to this, Robin worked at International Personal Finance from November 2010 to July 2015, where roles included Digital Development Manager and Senior Search Engine Marketing Specialist, focusing on digital project execution and search engine marketing across multiple regions. Earlier experience includes a position as Online Performance Marketing Executive at Farnell from June 2009 to November 2010.