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Charmy Shah is an experienced digital marketing professional currently serving as Associate Director - Media Planning at Interactive Avenues since August 2022, previously holding the position of Group Head - Media Planning & Buying. Prior to this, Charmy worked as a Senior Media Manager at First Economy, where responsibilities included establishing digital marketing strategies and implementing media planning and buying processes. Earlier roles include Digital Marketing Manager at Webzaa, where Charmy managed diverse digital campaigns and optimized customer experience across channels, as well as Digital Marketing Executive at Realty Redefined, focusing on digital marketing strategy and analytics. Charmy's career began with internships at Protiviti and Scan Technology L.L.C., showcasing a solid foundation in market research and technology utilization. Charmy holds a Bachelor of Technology in Computer Science from Birla Institute of Technology and Science, Pilani Dubai.