ÂÜÀòÂÒÂ×

José de la Peña Aznar possesses extensive experience in communication, digital transformation, and education. As a jury member and secretary for the Knowsquare Business Book Awards from 2018 to 2021, José contributed to recognizing significant literature in innovation and business. Currently serving as a communication consultant at Interacso, José also worked as a partner and advisor for Neolabels in digital transformation, emphasizing the impact of emerging business ideas on cultural digital change. Previous roles include founding Team9, directing educational initiatives at Fundación Telefónica, and holding strategic positions at Telefónica Móviles. José is academically rooted with degrees in physics from Universidad Complutense de Madrid and a PDD from IESE, complemented by a gold-level coaching certification from the Instituto Europeo de Coaching.