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Aaron Gwin is an accomplished racer and brand ambassador with a significant presence in the cycling industry. Currently serving as the owner of the Intense Factory World Cup race team since January 2019, Gwin is responsible for overseeing all team operations. With extensive experience as a brand ambassador for multiple high-profile companies including Red Bull, KTM North America, lululemon athletica, GoPro, Kenda Tires, Alpinestars, FOX Factory Bicycle Suspension, ODI Grips, and TRP Brakes, Gwin actively contributes to product development and testing. Notably, Gwin has designed the Aaron Gwin Signature model "AG1" grip and developed the "G-Spec" series brake set.