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Shannon Howard is a seasoned marketing professional currently serving as a Marketing Trustee at the Customer Education Management Association (CEdMA) and as the Director of Customer & Content Marketing at Intellum. With a diverse background in customer marketing, Shannon has held roles such as Customer Marketing Manager at PeopleGrove, where noteworthy achievements included leading a migration campaign with a 49% upgrade increase and developing impactful onboarding materials. Previous positions include Senior Manager of Customer Education at Crowdvocate and Customer Marketing Manager at Litmus, where Shannon focused on customer lifecycle messaging and webinars to enhance product adoption. Shannon's expertise spans digital marketing strategy, content creation, and product management, with significant accomplishments in increasing leads and revenue across various sectors.