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Mithu Gupta is an accomplished marketing professional with extensive experience in strategic marketing, brand positioning, and user experience. Currently serving as Chief Marketing Officer and Head of User Experience at Intellect Design Arena Ltd since February 2022, Mithu previously held key marketing roles at Standard Chartered Bank, YES BANK, Nokia, and ABN AMRO Bank. Notably, Mithu was responsible for developing India marketing strategies and driving business through strategic partnerships at Standard Chartered Bank, and managed retail marketing strategies at YES BANK. A strong educational background includes an MBA in Marketing and Systems from the Institute of Management Technology, Ghaziabad, a BSc in Computer Science from St. Ann's College, and completion of the Accelerated Development Program in Leadership and Strategy at The Wharton School in 2016.