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Marcia Byrne is the Latin America Managing Director at Integral Ad Science, spearheading the company’s expansion across the LATAM region.

Marcia joined IAS in April 2021 as Director of Customer Success, becoming LATAM Managing Director seven months later, where she has leveraged her expertise in ad operations to merge and streamline the LATAM Sales and Customer Success into one team.

Throughout her 15 years in the digital advertising industry, Marcia held prominent positions on both the agency and publisher sides and served as the Vice President of Ad Ops LATAM at Teads. Prior to that, she spent eight years at Walt Disney Internet Group and ESPN, and five years at Mediaedge and Zenith Media in Milan, Italy.

Marcia is a native of Brazil and fluently speaks English, Portuguese, Spanish, and Italian. She is currently based in Miami, Florida.