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Luca Calisti is a seasoned digital marketing professional with extensive experience in online advertising and campaign management. Currently serving as a Digital Media Planner and SEM Specialist at intarget since December 2013, Luca focuses on planning various online advertising campaigns, including video ads, social media ads, display ads, search engine marketing, native advertising, and email marketing. Prior to intarget, Luca worked at Google from January 2010 to December 2013 as an Account Manager and Campaign Specialist, managing online advertising campaigns across search, display, YouTube, and mobile platforms in Italy. Luca also has a background in media sales and digital marketing from roles at Euroedizioni and Nigeva srl, where expertise in advertising strategies and achieving sales objectives was developed.