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Michol Dalcourt is the CEO of the Institute of Motion. Michol was previously a co-founder of PTA Global, where they served from January 2008 to March 2011. At PTA Global, Michol focused on developing systems, sciences, and tools to address the real challenges faced by the fitness industry on a daily basis. These challenges include membership and trainer attrition, sustainable revenue, and better client / member experiences.

Michol's work in the fitness industry has been informed by their background in the behavioral sciences. Michol believes that it is vitally important for a client / member to be heard and accommodated rather than poked and prodded. This belief has informed the development of PTA Global's systems, sciences, and tools.

Michol's work has helped to improve the fitness industry by providing practical, scientifically validated solutions to common industry challenges. Michol's work has helped club owners, operators, managers, directors, and trainers better understand and meet the needs of their clients and members.

Michol Dalcourt studied exercise science at the University of Alberta.

Jay Dalcourt - COO, Derrick Price - VP, and Robert Cappuccio - Director of Coaching report to Michol Dalcourt.