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Ankita Karmakar is currently serving as the Marketing Strategy Lead at Mentora, where responsibilities include leading a digital marketing team, optimizing brand strategy, and implementing effective content strategies that have increased organic web traffic by 20%. Prior to this role, Ankita held various positions at BYJU'S, culminating in the position of Senior Manager, where extensive experience was gained in orchestrating targeted B2B and B2C marketing campaigns in partnership with major brands such as Google and Disney. Ankita's career began at Cognizant as a Test Analyst, and further academic achievements include an MBA in Marketing from the Indian Institute of Engineering Science and Technology.