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Zaifirra Fahanna Zainuddin has extensive experience in marketing and media production, currently serving as a Senior Marketing Executive at Instinct since February 2020, where responsibilities include managing social media strategy, overseeing content publication, and enhancing digital sales across various online platforms. Prior roles include Marketing Executive at Universiti Kuala Lumpur, achieving significant enrolment targets, and Senior Marketing Executive at Universiti Malaysia of Computer Science & Engineering, where student enrolments increased annually. Zaifirra also has a solid foundation in media production, having worked as an Assistant Producer at Astro and Media Prima Berhad, contributing to various television programs. Academic qualifications include a Master's and Bachelor's in Mass Communication from Universiti Teknologi MARA.