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Fidji Simo is the Chief Executive Officer at Instacart. Simo joined the Board of Directors in January of 2021. Simo was previously the Head of Facebook App, where she led the development and strategy for the Facebook App, including News Feed, Stories, Groups, Video, Marketplace, Gaming, News, Dating, Ads and more. She joined Facebook in 2011, and had been a core driver of Facebook's mobile monetization strategy and led the team in charge of developing ad formats for mobile. She also made video a critical part of the Facebook experience, from rolling out videos that autoplay in News Feed, to building and launching Facebook Live and Watch. In her most recent role, she led all Video, Games, and Monetization efforts across the Facebook App.

Prior to Facebook, Simo joined eBay in 2007, as part of the Strategy team. In addition to serving as a member of Instacart's Board of Directors, Simo co-founded Women in Product, a non-profit to help women reach leadership positions in product management.