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Ken Madsen is a seasoned marketing professional with a wealth of experience spanning over three decades. Currently serving as the Chief Marketing Technologist at M2 - Marketing Supply Chain Advisory and Inspired Thinking Group, Ken specializes in marketing technology and automation, helping brands optimize their marketing spend. In addition to these roles, Ken is a member of the Board of Advisors for both Carter, focusing on strategic innovation in RMN technology, and Tidal Labs, where strategic counsel is provided on product development and market expansion. Previously, Ken founded MAD - Creative Production and was Co-Founder and President of Diadeis GSG, a creative production agency offering a variety of marketing services. Ken holds a degree from Penn State University, where Ken studied from 1982 to 1986.