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Laura Wilbanks is the senior vice president of marketing and business development for Insperity. Laura began this role and her tenure with Insperity in April 2023. With more than 20 years of experience in strategic marketing, demand generation, brand strategy and product and content marketing, Laura has built a reputation for linking a company’s vision to its marketing strategy and influencing change.

As the head of Insperity’s marketing organization, Laura oversees sales innovation, brand strategy, digital and social media marketing and events. Her expertise in building brands through strategic marketing has been honed over a distinguished career that includes serving as chief marketing officer for Thomson Reuters and global chief marketing and strategy officer for Equifax.

Laura is a passionate advocate for giving back to her communities and paying it forward through mentorship and advocacy. She earned her business degree from the University of Washington in Seattle and has served on the board of the American Heart Association’s Dallas Division and the executive leadership team of the Dallas Heart Walk.