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Dave Rudd is a 20-year veteran of institutional fixed income sales and trading, and one of the visionaries behind 280 CapMarkets. Driven by a belief that dealers should compete for advisorsā€™ business, and that technology should play an integral part of that process, he set out to develop a new firm with a new perspective; a conflict-free model centered around Best Execution. Prior to 280, Mr. Rudd was Director of Fixed Income Capital Markets and a top producer at RW Baird in San Francisco. Previous roles include Institutional Sales at RBC Capital Markets, Piper Jaffray, and Fidelity Capital Markets. He is a native of Silicon Valley and a graduate of the University of Arizona with a degree in Economics.