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Samuel Ko has a diverse range of work experience. Samuel is currently the Co-Founder and CXO at Insomnia Labs since November 2021. Prior to that, from January 2021 to November 2021, they worked as a UI/UX Designer at Motivo. Before that, they were the Lead UI/UX Designer at GetLost from June 2019 to September 2020. At GetLost, they were responsible for redesigning the online website, creating a brand identity, and improving visual guidelines. Samuel also designed the flight and hotel booking experience for improved user flow. In June 2019, they worked as a Photo/Video Intern in the Department of Marketing and Communications at NYU Tandon School of Engineering, where they worked on pre and post-production video and photo content, as well as finding and preparing media coverages for promotion. In 2018, Samuel had two internship experiences. Samuel was a Marketing Intern at TAKEON, where they assisted in research and helped build social media and promotional campaigns. Samuel was also a Marketing Intern at Mount Sinai Health System, where they prepared media coverage reports, scheduled and drafted social media posts, and created brochures for the department.

Samuel Ko pursued their education from 2012 to 2016 at Asociacion Escuelas Lincoln, where they obtained their High School Diploma. Later, from 2016 to 2020, Samuel attended New York University, where they earned a Bachelor's degree. Samuel'sfield of study at New York University was Integrated Digital Media.