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Rich Morris has been working in the healthcare industry since 2005. Rich began their career at Hammes Company as an Account Executive, where they directed C-Level business development for a healthcare consulting firm across a multi-state region. In 2009, they joined The Children's Hospital as Director of Business Development, where they identified, evaluated, and negotiated growth opportunities. In 2011, they took on two roles, Associate Vice President at Health Inventures, LLC and Past President of the Colorado Chapter of the American College of Healthcare Executives. At Health Inventures, they were responsible for driving revenues from development, professional services, and consulting engagements with top tier healthcare systems. In 2013, they returned to Truven Health Analytics as a Strategic Relationship Manager and later as a National Account Executive. In 2017, they moved to IBM Watson Health as an Enterprise Sales Director for the Central Region. In 2018, they became a Senior Account Executive at Teradata, where they facilitated business-led outcomes discussions and connected clients with advanced analytics, machine learning, AI, and consulting. In 2020, they joined Pegasystems as a Healthcare - Enterprise Account Executive. Currently, Rich Morris is a Senior Account Executive at InRule, where they promote the Decision Platform and Rules Engine to allow users to easily author, manage, store and execute decisions, business rules, processes and machine learning models.

Rich Morris obtained their MBA in Finance, General from Southern Methodist University - Cox School of Business between 2003 and 2005. Rich completed their BA in History from Vanderbilt University between 1990 and 1994. Prior to that, they attended St. Louis Priory for College Prep between 1986 and 1990. In addition, they obtained the Sales Management Foundations certification from LinkedIn in February 2022 and the Society for Healthcare Strategy & Market Development (SHSMD) Strategic Planning in Healthcare Credential from the Society for Healthcare Strategy & Market Development (SHSMD) in February 2018.