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Natalie Scherer has an extensive work experience that spans various roles and companies. Natalie is currently working as the VP of Performance Marketing at inriver since 2023. Prior to that, they worked at Rise Interactive, where they held multiple positions, including SVP of Marketing and VP of Marketing. In these roles, they were responsible for all corporate marketing and led comprehensive account-based marketing strategies for enterprise brands. Natalie also oversaw portfolio of eCommerce and Lead Gen clients as the Director of Account Management. Before joining Rise Interactive, Natalie worked at Oliver Wyman as a Consultant, where they helped clients optimize their businesses. Natalie also had an internship at Target as a Merchandise Planning Business Analyst Intern. Natalie's work experience began in 2009 with an internship at League Collegiate Wear, where they worked as a Design and Development Intern and Merchandising Brand Representative.

Natalie Scherer obtained a Bachelor of Science (B.S.) degree in Marketing and Management from The Wharton School, spanning from 2008 to 2012. Natalie also obtained additional certifications in Google AdWords from Google in 2014 and The 5 Choices to Extraordinary Productivity from the American Management Association in 2013.